3 Great Benefits of Color in Printed Materials

While printing copies of your marketing material in black and white are convenient and often a cheaper option than color, you may be putting your business at a disadvantage.

That's because color offers quite a few benefits your business can leverage to drive sales.

While there are a ton of benefits that color brings, I've narrowed it down to the top three advantages. Consider these three benefits of color in printed material.

Color Copies are Great for Making an Impression

Impressions count, so it's important to capture your audience's attention from the start and you can easily do it with color. According to research by the Institute of Color Research, color impacts the subconscious judgments about the environment, time, and people by as much as 90%.

Data from the Impact of Color in Marketing study also revealed that people make quick judgments about products based solely on color. The way you use colors can also impact how people perceive your brand. It's an easy way for customers to identify your brand right away since people can remember color.

“You never get a second chance to make a first impression” is an old saying, but a true one. Use color to make a good first impression on clients and potential clients and separate yourself from the competition.

You'll Enhance Customer Loyalty

If you want to increase customer loyalty, then adding color to your printed material just may do the trick. Research indicates that color increases the chances of customer retention and loyalty by increasing repeat orders by 48% and producing faster rates of response by 34%. Moreover, the color you choose can impact whether or not customers return to your business. For example, a Journal Business Research study revealed that blue color schemes can impact the likelihood of customers returning to your stores by 15%.

It's Great for Your CTA

Your call-to-action (CTA) helps readers of your printed material know what action to take. When you use color in your printed materials you draw the customer's attention to what you want them to do.  For example, if you want your customers to notice a past due payment, a red box around the words "payment due" on the bill can capture their attention and may encourage them to make on-time bill payments.

Final Thoughts

When you're printing material for your business, you need to be able to capture the attention of prospective and existing customers. Color provides a great element for drawing the attention of your readers. By using color in your printed material, you can capture your target audience's attention and help drive sales, retention, and desired action.