The best. Number 1. The finest. Perfect. Numero uno.
Or, for the Tina Turner fans: “You're simply the best, better than all the rest.”
All of us want the best for ourselves. Many Google searches start with “the best [insert what you're looking for here]”.
The question you often forget to ask when you're looking for the “best” of anything is this: is this the best thing for your needs?