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Fantastic! You've just signed the lowest cost bid for the 10 copiers you've bought (or leased for the next 36 months). You got the "best deal" for your office by playing hardball and making the copier sales guy nearly tear up when you signed the contract.

You've won, right?

Did you?

While printing copies of your marketing material in black and white are convenient and often a cheaper option than color, you may be putting your business at a disadvantage.

That's because color offers quite a few benefits your business can leverage to drive sales.

While there are a ton of benefits that color brings, I've narrowed it down to the top three advantages. Consider these three...

It's easy to fall into the habit of thinking of your copier (or printer if that's what you call it) is just that – a machine that copies.

Over the past two decades, the capabilities of Xerox copiers have exploded. Technology is always getting “better, faster, cheaper.” When it comes to copiers, “better” means being able to get more done in less time.

Like email.

When it comes to finding a managed print services (MPS) provider, you've got a large task in front of you. After all, every MPS provider wants to tell you why their service is the best, but few really have the skills to follow up on those claims. 

That leaves you in a sticky position. You need a team who can deliver, but how do you find one?

Fortunately, there's a simple method. Ask these...

Xerox launched the first commercially available plain paper photocopier in 1959 and has been synonymous with printing, copying, and quality -- the “Kleenex” of the photocopier world -- ever since. 

You rarely hear someone ask for a tissue. They ask for a Kleenex.

Your copier can be hacked. 

Anything connected to a network can be hacked. 

By anything, I mean anything – hackers have penetrated and hacked data through Internet-connected Teddy Bears. 

Teddy. Bears. 

The best. Number 1. The finest. Perfect. Numero uno. 

Or, for the Tina Turner fans: “You're simply the best, better than all the rest.” 

All of us want the best for ourselves. Many Google searches start with “the best [insert what you're looking for here]”.

The question you often forget to ask when you're looking for the “best” of anything is this: is this the best thing for your needs? 

“Transformation” or “digital transformation” is a word and phrase you hear a lot in the IT industry. IT journalists are always looking for something new to write about – and IT providers seem to like to use the word because it sounds impressive.

It's easy to become turned off to the spin as over-hyped or not relevant for smaller businesses. You shouldn't.

Transformation isn't just limited to...

You've contracted out work that can be done out of office, invested in fuel-efficient vehicles, switched over to energy efficient light bulbs, and convinced the whole office a compost garden in the back is a good idea. You've done everything in your power to cut costs…or have you? If you have yet to switch to managed print services (MPS), there is more you can still do. 

The average cost to...

What’s the Xerox Iridesse, you ask? Our short answer – pure awesomeness. Long answer. It’s the first production press to produce low gloss, smooth gradients, metallic and iridescent options without the use of foils and with only one pass. Released for sale in the U.S. only two short months ago, Benchmark Business Solutions Account Representative Mike Peterson sold the first Iridesse Production...